Informative Advertising and Competition: A Noncooperative Approach

DOI10.2307/2526878zbMath0725.90016OpenAlexW3125429121MaRDI QIDQ5202798

Robert J. Gary-Bobo, Philippe Michel

Publication date: 1991

Published in: International Economic Review (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.2307/2526878

zbMATH Keywords

optimal advertisinginformative advertisingimperfectly competitive general equilibrium model

Mathematics Subject Classification ID

General equilibrium theory (91B50) Marketing, advertising (90B60)

Related Items (1)

Market concentration and persuasive advertising: a theoretical approach

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