Customer attrition analysis for financial services using proportional hazard models (Q1877036)

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Customer attrition analysis for financial services using proportional hazard models
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    Customer attrition analysis for financial services using proportional hazard models (English)
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    16 August 2004
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    Banking
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    Marketing
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    Retention modelling
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    Proportional
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    hazard model
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    Cox regression
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