On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On a cooperative advertising model for a supply chain with one manufacturer and one retailer |
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On a cooperative advertising model for a supply chain with one manufacturer and one retailer (English)
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16 August 2012
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supply chain management
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cooperative advertising
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coordination
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game theory
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