ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning (Q4181583)

From MaRDI portal
Revision as of 14:38, 5 March 2024 by Import240304020342 (talk | contribs) (Set profile property.)
scientific article; zbMATH DE number 3617881
Language Label Description Also known as
English
ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning
scientific article; zbMATH DE number 3617881

    Statements

    ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning (English)
    0 references
    0 references
    1979
    0 references
    Marketing
    0 references
    Advertising
    0 references
    Market Segmentation
    0 references
    Zipmap
    0 references
    Zero-One Integer Programming Model
    0 references
    Product Positioning
    0 references
    Two-Stage Optimization Approach
    0 references

    Identifiers

    0 references
    0 references
    0 references
    0 references
    0 references