Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (Q2629583)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer |
scientific article |
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Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (English)
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6 July 2016
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game theory
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manufacturer-retailer supply chain
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cooperative advertising
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pricing
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retail competition
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