Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search (Q5856540)
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scientific article; zbMATH DE number 7328339
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search |
scientific article; zbMATH DE number 7328339 |
Statements
Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search (English)
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26 March 2021
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informative advertising
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signalling
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field-experiments
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restaurants
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mobile
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paid-search
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platforms
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