The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study

DOI10.1080/03155986.2020.1768791MaRDI QIDQ5889160

Xiaojun Fan, Unnamed Author, Unnamed Author

Publication date: 19 April 2023

Published in: INFOR: Information Systems and Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1080/03155986.2020.1768791

zbMATH Keywords

game theory; manufacturer-retailer supply chain; e-commerce platform; co-operative advertising; platform-selling contracts

Mathematics Subject Classification ID

90B50: Management decision making, including multiple objectives

90B60: Marketing, advertising