The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study (Q5889160)
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scientific article; zbMATH DE number 7675928
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| English | The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study |
scientific article; zbMATH DE number 7675928 |
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The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study (English)
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19 April 2023
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e-commerce platform
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co-operative advertising
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platform-selling contracts
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manufacturer-retailer supply chain
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game theory
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0.8496828079223633
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0.7701670527458191
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0.7609791159629822
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0.7597278356552124
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