The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study (Q5889160)
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scientific article; zbMATH DE number 7675928
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study |
scientific article; zbMATH DE number 7675928 |
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The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study (English)
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19 April 2023
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e-commerce platform
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co-operative advertising
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platform-selling contracts
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manufacturer-retailer supply chain
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game theory
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