Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption (Q418088)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption |
scientific article |
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Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption (English)
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14 May 2012
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marketing
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advertising
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new subscriber services
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optimal control theory
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regression
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service cost learning
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