An Operations-Research Study of Sales Response to Advertising (Q5378746)

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scientific article; zbMATH DE number 7061866
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An Operations-Research Study of Sales Response to Advertising
scientific article; zbMATH DE number 7061866

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    title
    An Operations-Research Study of Sales Response to Advertising (English)
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    DOI
    10.1287/opre.5.3.370
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    author
    Marcello L. Vidale
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    H. B. Wolfe
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    publication date
    3 June 2019
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    zbMATH DE Number
    7061866
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    OpenAlex ID
    W2157154075
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