ADVERTISING IN A COMPETITIVE PRODUCT LINE (Q4542127)

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scientific article; zbMATH DE number 1774997
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English
ADVERTISING IN A COMPETITIVE PRODUCT LINE
scientific article; zbMATH DE number 1774997

    Statements

    title
    ADVERTISING IN A COMPETITIVE PRODUCT LINE (English)
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    author
    Gila E. Fruchter
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    publication date
    1 August 2002
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    zbMATH DE Number
    1774997
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    zbMATH Keywords
    Nash equilibrium
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    multi-player multi-product advertising game
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    oligopoly growing market
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