Determining the optimal direct mailing frequency (Q1827656)

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Determining the optimal direct mailing frequency
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    title
    Determining the optimal direct mailing frequency (English)
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    author
    Nanda Piersma
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    Jedid-Jah Jonker
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    publication date
    6 August 2004
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    Mathematics Subject Classification ID
    90B60
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    90C15
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    90C39
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    zbMATH DE Number
    2083626
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    zbMATH Keywords
    Direct marketing
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    Stochastic dynamic programming
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