Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case (Q1102177)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case |
scientific article |
Statements
Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case (English)
0 references
1988
0 references
finite advertising campaign duration
0 references
quadratic profit function
0 references
optimal dynamic advertising strategy
0 references
optimal control
0 references
estimation of the parameters
0 references
