Stochastic optimal budget decision for advertising considering uncertain sales responses (Q2643935)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Stochastic optimal budget decision for advertising considering uncertain sales responses |
scientific article |
Statements
Stochastic optimal budget decision for advertising considering uncertain sales responses (English)
0 references
27 August 2007
0 references
decision analysis
0 references
advertising
0 references
stochastic optimal policies
0 references
market utility
0 references
