A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms (Q2463496)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms |
scientific article |
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A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms (English)
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12 December 2007
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online advertising
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internet marketing
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optimal budgeting
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resource allocation
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competitive firms
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network equilibrium
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variational inequalities
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