Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers (Q2275815)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers |
scientific article |
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Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers (English)
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10 August 2011
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supply chain management
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channel coordination
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promotional effect
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revenue sharing
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