A differential game model of the marketing-operations interface (Q713121)

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A differential game model of the marketing-operations interface
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    title
    A differential game model of the marketing-operations interface (English)
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    author
    Gary M. Erickson
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    publication date
    26 October 2012
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    Mathematics Subject Classification ID
    91B60
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    90B60
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    91A23
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    91A10
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    zbMATH DE Number
    6099109
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    zbMATH Keywords
    marketing
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    operations
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    differential game
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    OpenAlex ID
    W2090824669
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