Manufacturer defensive and offensive advertising in competing distribution channels
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Publication:6067900
DOI10.1111/itor.12693WikidataQ127555071 ScholiaQ127555071MaRDI QIDQ6067900
Simon-Pierre Sigué, Guiomar Martín-Herrán
Publication date: 17 November 2023
Published in: International Transactions in Operational Research (Search for Journal in Brave)
Full work available at URL: http://uvadoc.uva.es/handle/10324/39096
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