The value of introducing customer‐to‐manufacturer model by the online retailer

DOI10.1111/itor.13023OpenAlexW3174337595MaRDI QIDQ6071063

Unnamed Author, Shan-shan Wang, Xiaojun Fan

Publication date: 27 November 2023

Published in: International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1111/itor.13023

zbMATH Keywords

social welfarecustomizationanalytical modelingonline retailercustomer-to-manufacturer model

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

Cites Work

• Shelf-space allocation of national and private brands
• Strategic introduction of the marketplace channel under spillovers from online to offline sales
• Manufacturer encroachment with quality decision under asymmetric demand information
• Customization competition between branded firms: continuous extension of product line from core product
• Agency selling or reselling: e-tailer information sharing with supplier offline entry
• Quality investment, and the contract manufacturer's encroachment
• Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

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