Food market segmentation based on consumer preferences using outranking multicriteria approaches (Q6079912)

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scientific article; zbMATH DE number 7744706
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English
Food market segmentation based on consumer preferences using outranking multicriteria approaches
scientific article; zbMATH DE number 7744706

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    Food market segmentation based on consumer preferences using outranking multicriteria approaches (English)
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    29 September 2023
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    market segmentation
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    sorting problem
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    classification problem
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    PROMETHEE
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    consumer preferences
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    purchasing criteria
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    food-related lifestyle
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    consumer attitudes
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    healthy meat
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    cognitive construct
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