Market concentration and persuasive advertising: a theoretical approach (Q1651036)

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scientific article
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Market concentration and persuasive advertising: a theoretical approach
scientific article

    Statements

    title
    Market concentration and persuasive advertising: a theoretical approach (English)
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    author
    Nelson Sá
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    publication date
    16 July 2018
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    zbMATH Keywords
    advertising intensity
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    market concentration
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    sunk costs
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    Identifiers

    Mathematics Subject Classification ID
    91B24
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    91B50
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    90B60
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    zbMATH DE Number
    6904257
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    OpenAlex ID
    W2023760001
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