How do loyalty programs affect goodwill? An optimal control approach (Q2336063)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | How do loyalty programs affect goodwill? An optimal control approach |
scientific article |
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How do loyalty programs affect goodwill? An optimal control approach (English)
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18 November 2019
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loyalty program
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goodwill
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advertising efforts
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optimal control
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