Market targeting with social influences and risk aversion in a co-branding alliance (Q2242221)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Market targeting with social influences and risk aversion in a co-branding alliance |
scientific article |
Statements
Market targeting with social influences and risk aversion in a co-branding alliance (English)
0 references
9 November 2021
0 references
game theory
0 references
co-branding
0 references
social influences
0 references
risk aversion
0 references
market-targeting strategy
0 references
0 references
0 references
