The effects of herding and word of mouth in a two-period advertising signaling model (Q1711485)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: The effects of herding and word of mouth in a two-period advertising signaling model |
scientific article; zbMATH DE number 7003115
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | The effects of herding and word of mouth in a two-period advertising signaling model |
scientific article; zbMATH DE number 7003115 |
Statements
The effects of herding and word of mouth in a two-period advertising signaling model (English)
0 references
18 January 2019
0 references
word of mouth
0 references
herding effect
0 references
advertising
0 references
product quality
0 references
signaling game
0 references
0 references
0.7259113788604736
0 references
0.7102924585342407
0 references
0.7041842937469482
0 references
0.6996822953224182
0 references
