Advertising strategies for new product diffusion in emerging markets: propositions and analysis (Q2267676)
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scientific article; zbMATH DE number 5676300
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | Advertising strategies for new product diffusion in emerging markets: propositions and analysis |
scientific article; zbMATH DE number 5676300 |
Statements
Advertising strategies for new product diffusion in emerging markets: propositions and analysis (English)
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1 March 2010
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diffusion
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advertising
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optimal control
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international marketing
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0.8463643
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0.80991185
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0.8059264
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0.8045006
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0.80380356
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0.79444957
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0.7876721
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