Advertising strategies for new product diffusion in emerging markets: propositions and analysis (Q2267676)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising strategies for new product diffusion in emerging markets: propositions and analysis |
scientific article |
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Advertising strategies for new product diffusion in emerging markets: propositions and analysis (English)
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1 March 2010
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diffusion
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advertising
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optimal control
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international marketing
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