Market targeting with social influences and risk aversion in a co-branding alliance

DOI10.1016/j.ejor.2021.05.022zbMath1487.90191MaRDI QIDQ2242221

Jing Chen, Jun Lin, Qiao Zhang

Publication date: 9 November 2021

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2021.05.022

zbMATH Keywords

game theory; risk aversion; co-branding; market-targeting strategy; social influences

Mathematics Subject Classification ID

91A80: Applications of game theory

90B06: Transportation, logistics and supply chain management

90B05: Inventory, storage, reservoirs

Related Items

Competitive pricing and product strategies in the presence of consumers' social comparisons, Socially responsible product-positioning: impact of halo/horns spillover on product image

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