Measuring the effects of new brand introduction on inter-brand strategic interaction (Q1806845)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Measuring the effects of new brand introduction on inter-brand strategic interaction |
scientific article |
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Measuring the effects of new brand introduction on inter-brand strategic interaction (English)
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29 June 2000
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marketing
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competitive interactions
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new brand introduction
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logit model
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