A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising (Q6069770)
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scientific article; zbMATH DE number 7767500
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising |
scientific article; zbMATH DE number 7767500 |
Statements
A multiobjective approach for maximizing the reach or GRP of different brands in TV advertising (English)
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17 November 2023
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optimal advertising
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multiobjective optimization
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Pareto-optimal
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reach
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gross rating point
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integer programming
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