Planning Online Advertising Using Gini Indices (Q5129191)
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scientific article; zbMATH DE number 7266006
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Planning Online Advertising Using Gini Indices |
scientific article; zbMATH DE number 7266006 |
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Planning Online Advertising Using Gini Indices (English)
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26 October 2020
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online advertising
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Gini index
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Lorenz curve
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decomposition method
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spreading impressions
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