Pages that link to "Item:Q2334898"
From MaRDI portal
The following pages link to The effects of technological shocks in an optimal goodwill model with a random product life cycle (Q2334898):
Displaying 4 items.
- Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising (Q2125505) (← links)
- Competition in defensive and offensive advertising strategies in a segmented market (Q2198736) (← links)
- Delayed effects of cooperative advertising in goodwill dynamics (Q2294294) (← links)
- How do loyalty programs affect goodwill? An optimal control approach (Q2336063) (← links)