Pages that link to "Item:Q4909096"
From MaRDI portal
The following pages link to Coordination of advertising in supply chain management with cooperating manufacturer and retailers (Q4909096):
Displaying 5 items.
- Dynamic cooperative advertising under manufacturer and retailer level competition (Q1754361) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- A dynamic Stackelberg game of supply chain for a corporate social responsibility (Q2398736) (← links)
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (Q2629583) (← links)
- Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach (Q5214343) (← links)