A Measurement Error Approach for Modeling Consumer Risk Preference

DOI10.1287/MNSC.31.1.1MaRDI QIDQ3750437zbMATH OpenOpenAlexFDO

Authors Jehoshua Eliashberg, John R. Hauser

Publication date 1985

Published in Management Science (Search for Journal in Brave)

Full work available at URL http://hdl.handle.net/1721.1/2049

zbMATH Keywords

estimation of the unknown parametersimplications of measurement errormarketingmultiattribute estimation proceduresqualitative questioningrisk parameters

Mathematics Subject Classification ID

Utility theory (91B16)

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