A One Parameter Entropy Model for Brand Purchase Behaviour

DOI10.1080/02522667.1989.10698984MaRDI QIDQ3474461zbMATH OpenOpenAlexFDO

Authors Uma Kumar

Publication date 1989

Published in Journal of Information and Optimization Sciences (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1080/02522667.1989.10698984

zbMATH Keywords

consumer behaviorconsumer purchase behaviourmarketingmeasure of entropy

Mathematics Subject Classification ID

Operations research and management science (90B99) Group preferences (91B10) Measures of information, entropy (94A17)

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Cites work

• A generalization of the entropy model for brand purchase behavior
• A Mathematical Theory of Communication
• An entropy model for marketing structure analysis and price decision of new brand

Cited in

(8)

• scientific article; zbMATH DE number 4014434 (Why is no real title available?)
• scientific article; zbMATH DE number 4133773 (Why is no real title available?)
• A generalization of the entropy model for brand purchase behavior
• Renyi’s Entropy Model for Brand Purchase Behaviour
• An entropy model for marketing structure analysis and price decision of new brand
• scientific article; zbMATH DE number 4087414 (Why is no real title available?)
• scientific article; zbMATH DE number 12952 (Why is no real title available?)
• scientific article; zbMATH DE number 39955 (Why is no real title available?)

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