A generalization of the entropy model for brand purchase behavior

DOI10.1002/NAV.3800310203MaRDI QIDQ3323697zbMATH OpenOpenAlexFDO

Authors C. R. Bector, Uma Kumar, J. N. Kapur

Publication date 1984

Published in Naval Research Logistics Quarterly (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1002/nav.3800310203

zbMATH Keywords

brand purchase behaviormarketingRenyi's measure of entropyShannon's measure of entropy

Mathematics Subject Classification ID

Operations research and management science (90B99) Measures of information, entropy (94A17)

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Cites work

• A Mathematical Theory of Communication

Cited in

(3)

• A One Parameter Entropy Model for Brand Purchase Behaviour
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• scientific article; zbMATH DE number 12952 (Why is no real title available?)

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