A generalization of the entropy model for brand purchase behavior

DOI10.1002/NAV.3800310203zbMATH Open0537.90065OpenAlexW2168939149MaRDI QIDQ3323697FDOQ3323697

Authors: C. R. Bector, Uma Kumar, J. N. Kapur 

Publication date: 1984

Published in: Naval Research Logistics Quarterly (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.3800310203

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zbMATH Keywords

marketingShannon's measure of entropybrand purchase behaviorRenyi's measure of entropy

Mathematics Subject Classification ID

Measures of information, entropy (94A17) Operations research and management science (90B99)

Cites Work

• A Mathematical Theory of Communication

Cited In (2)

• A One Parameter Entropy Model for Brand Purchase Behaviour
• Renyi’s Entropy Model for Brand Purchase Behaviour

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