A generalization of the entropy model for brand purchase behavior (Q3323697)
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scientific article; zbMATH DE number 3854802
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| English | A generalization of the entropy model for brand purchase behavior |
scientific article; zbMATH DE number 3854802 |
Statements
A generalization of the entropy model for brand purchase behavior (English)
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1984
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brand purchase behavior
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Renyi's measure of entropy
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Shannon's measure of entropy
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marketing
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0.9131673574447632
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0.8772621154785156
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