Renyi’s Entropy Model for Brand Purchase Behaviour (Q3734162)
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scientific article; zbMATH DE number 3965813
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Renyi’s Entropy Model for Brand Purchase Behaviour |
scientific article; zbMATH DE number 3965813 |
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Renyi’s Entropy Model for Brand Purchase Behaviour (English)
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1985
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marketing
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entropy model
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brand purchase behaviour
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0.8789005875587463
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0.8772621154785156
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