A One Parameter Entropy Model for Brand Purchase Behaviour (Q3474461)
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scientific article; zbMATH DE number 4141755
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
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| English | A One Parameter Entropy Model for Brand Purchase Behaviour |
scientific article; zbMATH DE number 4141755 |
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A One Parameter Entropy Model for Brand Purchase Behaviour (English)
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1989
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consumer behavior
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marketing
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measure of entropy
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consumer purchase behaviour
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0.9131673574447632
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0.8789005875587463
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