A model of repeat advertising

DOI10.1016/J.ECONLET.2010.12.014MaRDI QIDQ533927zbMATH OpenOpenAlexFDO

Authors Nicolas Sahuguet

Publication date 10 May 2011

Published in Economics Letters (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.econlet.2010.12.014

zbMATH Keywords

advertisingconsumption externalitycoordination

Mathematics Subject Classification ID

Marketing, advertising (90B60) Consumer behavior, demand theory (91B42) Trade models (91B60)

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Cites work

• Advertising and Coordination
• Equilibrium Distributions of Sales and Advertising Prices
• Global Games and Equilibrium Selection
• Informative Price Advertising in a Sequential Search Model

Cited in

(4)

• A simple model of advertising and subscription fees
• The effects of herding and word of mouth in a two-period advertising signaling model
• Entry deterrence, coordinating advertising and pricing in markets with consumption externalities
• The length of the effect of aggregate advertising on aggregate consumption

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