A simple model of influence

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Abstract: We propose a simple model of influence in a network, based on edge density. In the model vertices (people) follow the opinion of the group they belong to. The opinion percolates down from an active vertex, the influencer, at the head of the group. Groups can merge, based on interactions between influencers (i.e., interactions along `active edges' of the network), so that the number of opinions is reduced. Eventually no active edges remain, and the groups and their opinions become static.


The paper studies a simple model of influence based on edge density. Consider a fixed graph \(G=(V,E)\), where vertices are either active or passive and all vertices of \(V\) initially are active and all fragments are individual vertices. For the vertex model, an active vertex \(u\) is chosen uniformly at random and contacts a random active neighbor \(v\). For the edge model, a directed edge \((v,u)\) between active vertices is chosen uniformly at random and the active vertex \(u\) contacts its active neighbor \(v\). The contacted neighbor \(v\) then becomes passive. Vertex \(v\) directs an edge to \(u\) in the fragment graph. Vertex \(v\) and its fragment \(F(v)\) become part of the fragment \(F(u)\) rooted at \(u\). An active vertex is isolated if it has no edges to active neighbors in \(G\). The process ends when all active vertices are isolated. The paper presents with high probability the number of fragments in \(G(n,m)\), which is the random graph for the edge model, for \(m\ll\binom{n}{2}\), and an upper bound on the expected number for any \(m\). The tail distribution of size of the largest fragment and its expected size are also examined. For the entire collection see [Zbl 1521.68009].











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