Advertising and Aggregate Consumption: An Analysis of Causality

DOI10.2307/1912176MaRDI QIDQ3885463zbMATH OpenOpenAlexFDO

Authors Richard A. Ashley, Clive W. J. Granger, Richard L. Schmalensee

Publication date 1980

Published in Econometrica (Search for Journal in Brave)

Full work available at URL https://doi.org/10.2307/1912176

zbMATH Keywords

aggregate advertisingaggregate consumptionanalysis of causalitybivariate time-series contexttesting for causation

Mathematics Subject Classification ID

Applications of statistics to economics (62P20) Statistical methods; economic indices and measures (91B82) Economic time series analysis (91B84)

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