Bayesian churn models

MaRDI QIDQ3010719zbMATH OpenFDO

Authors Silvia Figini, Paolo Giudici

Publication date 27 June 2011

zbMATH Keywords

model assessmentBayesian variable selectionlifetime value analysismarketing applications

Mathematics Subject Classification ID

Bayesian inference (62F15) Applications of statistics to economics (62P20)

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Cited in

(8)

• Penalized models to estimate customer survival
• Statistical models for customer lifetime value
• A criterion for the comparison of binary classifiers based on a stochastic dominance with an application to the sale of home insurances
• On the optimal binary classifier with an application
• A stochastic comparison of customer classifiers with an application to customer attrition in commercial banking
• A large-scale constrained joint modeling approach for predicting user activity, engagement, and churn with application to freemium mobile games
• Profit-based churn prediction based on minimax probability machines
• Customer churn predictive modeling by classification methods

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