Dynamic analysis of game model considering advertising spillover effect

MaRDI QIDQ3306841zbMATH OpenFDO

Authors Zhengyu Lu, Wei Zhou, Huanhuan Yu, Na Zhao

Publication date 12 August 2020

zbMATH Keywords

advertising spillover effectbifurcationbounded rationalitystate of chaos

Mathematics Subject Classification ID

Marketing, advertising (90B60) Rationality and learning in game theory (91A26)

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(6)

• On advertising games and spillover in service systems
• scientific article; zbMATH DE number 1368822 (Why is no real title available?)
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• Modeling and analysis of media’s role in popularizing the blue whale game
• scientific article; zbMATH DE number 7616084 (Why is no real title available?)
• Dynamic evolution, synchronization and multistability in an advertising game model with homogeneous products and spillover effect

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