Improving purchasing behavior predictions by data augmentation with situational variables

DOI10.1142/S0219622010004135MaRDI QIDQ3063629zbMATH OpenOpenAlexFDO

Authors Philippe Baecke, Dirk Van den Poel

Publication date 15 December 2010

Published in International Journal of Information Technology & Decision Making (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1142/s0219622010004135

zbMATH Keywords

customer relationship management (CRM)data enhancementhome vendingmultilevel modelpredictive analyticspurchase predictionssituational variables

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

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Cites work

• An analysis of customer retention and insurance claim patterns using data mining: a case study
• Comparing the Areas under Two or More Correlated Receiver Operating Characteristic Curves: A Nonparametric Approach
• FUZZY GROUP DECISION MAKING IN PURSUIT OF A COMPETITIVE MARKETING STRATEGY
• scientific article; zbMATH DE number 3945130 (Why is no real title available?)
• scientific article; zbMATH DE number 5799220 (Why is no real title available?)
• Network-based marketing: identifying likely adopters via consumer networks
• ON MERGING CLASSIFICATION RULES
• Predicting online-purchasing behaviour
• SURF — STRUCTURAL UNDUPLICATED REACH AND FREQUENCY: LATENT CLASS TURF AND SHAPLEY VALUE ANALYSES

Cited in

(1)

• Predicting online-purchasing behaviour

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