Improving purchasing behavior predictions by data augmentation with situational variables (Q3063629)

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scientific article; zbMATH DE number 5827122
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    Improving purchasing behavior predictions by data augmentation with situational variables
    scientific article; zbMATH DE number 5827122

      Statements

      IMPROVING PURCHASING BEHAVIOR PREDICTIONS BY DATA AUGMENTATION WITH SITUATIONAL VARIABLES (English)
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      15 December 2010
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      customer relationship management (CRM)
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      data enhancement
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      multilevel model
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      situational variables
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      purchase predictions
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      home vending
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      predictive analytics
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