Differentiated or integrated: capacity and service level choice for differentiated products (Q1754179)

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scientific article; zbMATH DE number 6876608
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    Differentiated or integrated: capacity and service level choice for differentiated products
    scientific article; zbMATH DE number 6876608

      Statements

      Differentiated or integrated: capacity and service level choice for differentiated products (English)
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      30 May 2018
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      OR in marketing
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      joint product-service strategy
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      product differentiation
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      cannibalization
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      service complexity
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      Identifiers