Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill (Q2156289)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill |
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Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill (English)
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18 July 2022
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fashion supply chain
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design innovation
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ODM
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advertising efforts
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pricing
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