Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill (Q2156289)
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scientific article; zbMATH DE number 7558379
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| English | Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill |
scientific article; zbMATH DE number 7558379 |
Statements
Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill (English)
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18 July 2022
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fashion supply chain
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design innovation
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ODM
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advertising efforts
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pricing
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0.8249960541725159
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0.7675682306289673
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0.7608989477157593
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0.7602974772453308
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