A tactical model for resource allocation and its application to advertising budgeting (Q2575575)
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scientific article; zbMATH DE number 2235658
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| default for all languages | No label defined |
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| English | A tactical model for resource allocation and its application to advertising budgeting |
scientific article; zbMATH DE number 2235658 |
Statements
A tactical model for resource allocation and its application to advertising budgeting (English)
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5 December 2005
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marketing
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decision analysis
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expert systems
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0.7520850896835327
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0.7210268378257751
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0.7115449905395508
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0.7112564444541931
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0.7110760807991028
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