On the strategic use of attention grabbers (Q3081389)
From MaRDI portal
!
This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use the normal view instead:
scientific article; zbMATH DE number 5862317
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | On the strategic use of attention grabbers |
scientific article; zbMATH DE number 5862317 |
Statements
On the strategic use of attention grabbers (English)
0 references
8 March 2011
0 references
marketing
0 references
irrelevant alternatives
0 references
limited attention
0 references
consideration sets
0 references
bounded rationality
0 references
preferences over menus
0 references
persuasion
0 references
conversion rates
0 references
media platforms
0 references
0.7211112380027771
0 references
0.7179829478263855
0 references
0.6766397356987
0 references
0.6650993824005127
0 references
0.6490171551704407
0 references
