On the strategic use of attention grabbers (Q3081389)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On the strategic use of attention grabbers |
scientific article |
Statements
On the strategic use of attention grabbers (English)
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8 March 2011
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marketing
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irrelevant alternatives
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limited attention
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consideration sets
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bounded rationality
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preferences over menus
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persuasion
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conversion rates
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media platforms
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