The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects (Q3439780)
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scientific article; zbMATH DE number 5158580
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| English | The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects |
scientific article; zbMATH DE number 5158580 |
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The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects (English)
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29 May 2007
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sales promotion
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elasticities
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absolute sales effects
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0.7011635899543762
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0.6937739253044128
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0.6696332693099976
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0.6676440238952637
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